Sponsorship

Passion, spirit and commitment make success possible.


Our Philosophy

We regard our sponsorship commitments as a long-term collaboration in the form of partnerships from which both sides benefit and to which both sides contribute.

Promotion of Young Talent

We believe that promoting talented youngsters in both sport and culture is important and we make it one of the key areas of our sponsorship philosophy.


Sport

Our sports commitment includes areas like Formula One, football, golf and equestrian sports. Long-term partnerships and youth promotion form part of this commitment.

Culture

In all our cultural sponsorship activities, we look for quality and passion. We support excellent institutions and young talents in the spheres of jazz, classical music, and fine arts.